This is a collection of my physical work from Spain and the Netherlands. It represents eight years of learning how to build things that last. I still apply these lessons in ergonomics and structural integrity to every digital system I architect today.
Products with meaning - Redefining caregiving through connected, non-intrusive, and insightful technology.
This smart product informs parents about indoor air quality, enabling them to create a healthy environment for their loved ones. Our challenge was to create a non intrusive, contemporary design for a high-tech product, that shouldn’t look technical, and needed to fit seamlessly in any baby room. From a range of concepts, the iconic house-shape was considered the most desirable one because of its friendliness.
This Project was done at Flex/Design in collaboration with Robin Hoenderdos and Mark Assies.
Functional beauty: Finding the sweet spot between function, technology, and aesthetics.
The goal of this project was to help Legrand define the design direction for its most premium and modern category of wiring accessories. For that, we went all the way, from trends and insight analysys to conceptualization and CMF definition.
Design Innovation: Using empathy to create safer and user-friendly experience
This project was quite particular. During my time at Mormedi, our client aimed to develop a vaporizer to assist people in quitting smoking. Honestly, I had ethical doubts about taking on the project. What motivated me to proceed was discovering that most insights indicated users were misusing the product, which led to unsafe practices and increased harm. This revealed a significant opportunity for improvement.
Through benchmarking and user interviews, I identified the main causes of misuse. The outcome was a more user-friendly and safer vaporizer, designed to eliminate errors during liquid filling.
This project was done at Mormedi and the product received an IF award.
Care about the details: Crafting the next generation of Toshiba TVs
This project aimed to help Vestel, the largest manufacturer of white-label consumer goods, develop a flexible hardware platform. This platform allows their clients, such as Philips and Toshiba, to easily customize and assemble their own TV designs with minimal effort and investment.
Although only one version is shown, it reflects my attention to detail, emphasizing that the TV mainly revolves around the screen, with the back kept unseen. By understanding the available technology thoroughly, we identified a smart, cost-effective solution to create a more refined and tidy TV back. This enhances the product's overall simplicity, making assembly and initial setup more user-friendly.
This project was done at Flex/Design in collaboration with Robin Hoenderdoes.
Design thinking: Empowering BBVA employees with a 360º work experience
Here's some background on this project done at Mormedi.
BBVA, one of Spain's largest banks, was constructing its headquarters in Madrid, aiming to consolidate 6000 employees into a single building.
BBVA, one of Spain's largest banks, was constructing its headquarters in Madrid, aiming to consolidate 6000 employees into a single building.
This project presented numerous challenges, such as increased traffic in the area, parking availability, locating colleagues or printers in a large facility, among others.
Using a design thinking approach- conducting stakeholder interviews, mapping user journeys, identifying pain points and benefits, and exploring solutions- we supported BBVA in shaping their short- and long-term strategies for enhancing their HQ experience.
Using a design thinking approach- conducting stakeholder interviews, mapping user journeys, identifying pain points and benefits, and exploring solutions- we supported BBVA in shaping their short- and long-term strategies for enhancing their HQ experience.
This project was done at Mormedi.
Human experiences: Designing the most natural drink experience for babies
Start-up Mimic aimed to offer a distinctive product in the baby formula market: a milk bottle with pre-dosed cups that provides babies with a natural and optimal drinking experience.
It was designed to be easy to use for both babies and caregivers, allowing quick and simple preparation. While breastfeeding remains unmatched, the bottle replicates the natural interaction between a newborn and a mother’s breast. This led to a design that is warm, rounded, tactile, and comforting, enhancing the overall drinking experience.
The iconic shape was result of multiple design explorations, prototypes and user testing, that helped me define the optimal size, pouring angle, shape, etc.
And yes, user testing, even my baby daughter (at that time) drank from one of the food-graded prototypes
This project was done at Flex/Design in collaboration with Ronald Lewerissa, Abke Geels, Erik Altorf, and the product was awarded with a RedDot and a GIO award for good design and ergonomics.
“Mimic allows you to prepare baby food surprisingly uncomplicated. Moreover, the unambiguous appearance of the individual compartment convince.”
- Red Dot Jury 2021
Products with a soul: Unique shapes, materials and colours to evoke powerful emotional responses
Not all products need to address a user's problems; it’s not always just about functionality. In furniture design, there's an opportunity to go beyond mere practicality and create pieces with a soul—using unique shapes, materials, and colors to provoke strong emotional reactions. This chair inspired by flower petals, can stand alone or be combined with others to craft a cozier space.
This chair was co-designed at Stone Designs with Cutu Mazuelos and Eva Prego.
Human-Centered Innovation: Rethinking vending by humanising technology
The project aimed to assist our client in establishing a new category in food vending and innovating the user experience. We created an ecosystem that extends beyond traditional vending, integrating product and environment into a unified concept.
To develop a more appealing and human-centered product, we enhanced the presentation quality, scenography, and lighting. To ensure it was viable for business and technically feasible, we focused on seamlessly integrating existing vending technologies into a disruptive new product.
Initially, we analyzed locations, trends, consumer behaviors, and needs to develop a detailed user experience map, identifying all key interaction points across various contexts.
This project was designed at Mormedi and the product also received a Reddot award.
Thinking differently: Cutting the unnecessary and identifying the essential to create an authentic identity
While working at Stone Designs, I was tasked with developing a collection of acoustic panels. At that time, most market o options were quite technical, square-shaped, and lacked unique features.
My project resulted in a customizable element inspired by the Japanese ginkgo leaf, capable of forming countless different combinations.
This product was presented to Bla Station, a Scandinavian furniture manufacturer, and they loved the concept!
Lifestyle Design: Reimagining technology products to fit your home and daily life
In partnership with Lemanoosh - Alex Nys, we guided Belkin on the design direction and CMF (color, material, and finish) for their upcoming product range. By conducting comprehensive trend analysis, benchmarking, and material research, we established a clear vision and developed various shape concepts and material options, all tailored to integrate seamlessly into people’s homes and daily routines.
Evoking emotions: Inspiring visuals that turn designs into tangible and desirable products
I've always been passionate about 3D visualization and storytelling. While 3D rendering is just a tool, I have used this skill throughout my career to craft inspiring visuals that transform designs into tangible, desirable products.
